BASIC QUALIFICATIONS

- 7+ years’ experience in B2C Marketing

- Demonstrated extensive experience in marketing strategy development, managing pan-India projects with multiple stakeholders and showing proven expertise in performance measurement and execution.

- Demonstrated experience developing consumer pan–India campaigns, showing success in driving new or existing product awareness and consideration in both established and developing markets

- A proven track record of creating and executing successful marketing plans that are creative, engaging, testable, and highly analytical, for both new product launches and existing products and services

- Demonstrated analytical skills in quantitative and qualitative consumer research methodology and outputs, able to actively participate with global research and local business leaders to analyze brand perception and sales results from ad campaigns, taking a lead role in developing advertising creative and media plans based on research analysis and output

- Management skills leading both high-performing direct and indirect reports and internal clients, across campaign management, media management, channel management, etc.

- Experience driving the collection of market intelligence; setting market research goals in collaboration with business owners; Identifying and tracking trends in core market segments to guide creative execution.

- Strong data-driven marketing skills, with demonstrated ability to dive deep into customer data and translate findings into actionable customer insights and powerful marketing programs.

- Highly effective written skills honed to develop thoughtful, strategic, and detailed documents that can persuade Sr leaders of the effectiveness of the team’s proposed creative executions.

- Effective problem-solver and strategic thinker; demonstrated ability to analyze data and develop fact-based recommendations to persuade senior leaders and stakeholders

PREFERRED QUALIFICATIONS

- A Masters's degree in Business Administration, Marketing, Advertising or a related field is preferred. Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, visit https://www.amazon.jobs/en/disability/us

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